The Ask

Create content for agents to use in both paid and unpaid social media channels to increase brand awareness, generate leads, and boost overall engagement.

The Approach

Developed a content strategy for Facebook and LinkedIn that resonated with the audience based on customer personas.

Created engaging content aligned with the brand’s voice using creative and visually appealing storytelling.

Implemented a posting schedule to ensure posts went live at optimal times when the audience was most active, based on user research.

Developed a response tree to guide agents in responding promptly and authentically, promoting engagement.

Created a content library using in-house technologies to distribute images and posts to agents for easy implementation.

Developed documentation to guide library usage and provide instructions for running sponsored ads.