The Ask

Explore ways to increase productivity by identifying and eliminating bottlenecks in the workflow so teams can produce more creative assets in a shorter timeframe reducing speed to market for clients.

The Approach

Mapped the workflow to identify each step in the creative process and pinpoint areas for improvement.

Leveraged project management tools and technology to manage tasks, track progress, and facilitate collaboration.

Implemented automation to streamline tasks like file management or data entry.

Established clear roles and responsibilities to ensure team members understand their role and accountability.

Set up feedback mechanisms to guide creative direction and improve iterations.

Monitored performance metrics to identify which creative elements resonate best with the target audience.